From e-commerce to the first physical store
Since its inception, ALKÉ has capitalized on a solid e-commerce strategy, building a loyal customer base (both individuals and clubs) and offering a range of products carefully designed to meet women's needs.
The opening of this boutique is a natural step in the brand's evolution, offering customers a new space to meet and exchange ideas around shared values.
This physical development reflects the growing confidence and popularity of the brand, backed by the quality of its products, made in Europe.