For the 6th year running, the Pink October campaign is back with the ALKÉ brand.
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Initiated in 2019 by the Breton club Plougonven in collaboration with the ALKÉ brand, the operation once again aims to highlight women's soccer and amateur sport.
The aim of this Pink October operation is to use the soccer shirt as a means of raising awareness of breast cancer screening.
With a strong, eye-catching design, the shirts are worn at matches throughout the month of October and sold to all club supporters.
Profits from each shirt sold are donated to breast cancer prevention and research.
THE 2024 EDITION
The 2024 edition of Pink October will feature 14 clubs committed to raising awareness of breast cancer. It's a unique edition, not only because of the new jersey templates, but also because of the teams that have chosen to take part this year. International, elite and handisport clubs, and even a Region have joined the 53 teams that have already taken part in this magnificent Pink October adventure.
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A handisport club: CTH Lannion
The big news this year is the participation of a wheelchair basketball club. And not just any club, but the historic CTH Lannion. This handibasket club has been playing in the Nationale Bastide Elite since 2017. “We're all concerned by breast cancer, and we want to help raise awareness of this cause,” explains Franck Etavard, the club's new co-president alongside Gérard Guivarch. The club will wear a pink jersey for these two home league matches, and will keep its pink training jersey for the whole season. A strong message sent by disabled sport in the wake of the resounding success of the Paris 2024 Paralympic Games.
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The operation is exported to Greece
After Ireland and Senegal, Greece has now joined the Pink October campaign. FC Abalos got to know ALKÉ and its pink shirts via Instagram, and the team was won over by the idea of raising awareness of breast cancer through the use of shirts. Shared values brought our two entities together to create a unique jersey for this Athens-based club.
The Ile-De-France region takes part
For the first time, a region is taking part in this new edition. The concept is different from that of sports clubs, but the impact is all the greater. The Region is organizing awareness-raising sessions and a global communication campaign for its employees. They can take part in a game and a draw to win an ALKE jersey. It's a wonderful initiative that will be echoed in the region, which has just witnessed the finest Paralympic Games in history.
2024 JERSEYS
US PALAISEAU- Player Jersey - Pink October 24
ASPTT CLERMONT - Player's jersey - Pink October 24
FC ABALOS - Player's jersey - Pink October 24
Sporting Club ANGERIEN - Player jersey - Pink October 24
FCS Lindois - Player's jersey - Pink October 24
JS St paul les romans - Player's jersey - Pink October 24
Olympique Liré Drain - Player's jersey - Pink October 24
CTH LANNION - Basket jersey - Pink October 24
AFGC- Maillot Joueuse - Pink October 24
FC Bourg La Reine - Women's jersey - Pink October 24
Pink October 23 Fan Scarf
FOOTEUSES À TOUT ÂGE - Jersey Pink October
THE INVARIABLES OF ACTION
● Responsible production: shirts produced in short circuits in Northern Italy using recycled materials (100% recycled polyester).
● Clubs committed and united to promoting women's sport: A vector for cohesion and sharing between clubs, women's commitment to soccer is honored by this operation.
● Profits from each product sold are donated to associations working to combat breast cancer.
ALKE X KEEP A BREAST
Since 2019, ALKÉ made a partnership with Keep a Breast. Their mission is to reduce breast cancer risk and its impact globally through art, education, prevention and action.
PRESS RELEASE
For the 6th year running, the Pink October campaign is back with the ALKÉ brand.
Initiated in 2019 by the Breton club Plougonven in collaboration with the ALKÉ brand, the operation once again aims to highlight women's soccer and amateur sport.
The aim of this Pink October operation is to use the soccer shirt as a means of raising awareness of breast cancer screening.
With a strong, eye-catching design, the shirts are worn at matches throughout the month of October and sold to all club supporters.
Profits from each shirt sold are donated to breast cancer prevention and research.
OCTOBRE ROSE x ALKÉ
Initiated in 2019 by the Finistère club JUP in collaboration with the ALKÉ brand, the operation has been renewed every year, bringing together a total of over 53 clubs from all over France, many of whom have participated in several editions.
For the whole month of October, players wear pink shirts created especially for the occasion, to raise awareness of the fight against breast cancer. The shirts are also available for sale to all club supporters. Profits from the purchase of each jersey are donated to a national or local association chosen by the club, always in connection with the fight against breast cancer.
Since 2019, over €30,000 has been donated to this cause.