ALKÉ, the Football brand designed by and for Women launched in 2019 on the occasion of the Women's World Cup, inaugurates a new iconic jersey.
ALKÉ's ambition? Enhance the image of Women in Football, and more generally in Sport, through Fashion and use Football as a lever for emancipation, by promoting the right to play for all.
A meeting with Senegal three years ago was decisive in launching the brand, and today we would like to pay tribute to it. Thus, to put the spotlight on the Ladies Turn association, we have decided to donate €5 on each jersey sold to the association, i.e. not 1%, part of our turnover donated each year, but 10% of the sale price of the jersey.
The Ladies Turn association was born in 2009 in Dakar and aims to promote women's football in Senegal, particularly in the heart of neighborhoods. Ladies Turn was founded by Seyni Ndir Seck, former captain of the national team and now head of women's football at the Senegalese federation. For more than 10 years, the association has been setting up programs for young girls and women, around football, female leadership and the fight against gender-based violence.